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Welcome to GEW at Penn State, 2014

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Wednesday, November 19 • 7:30pm - 9:00pm
Learning From Experience: Reliably Building Mobile and Web Apps FILLING

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Hear from the leaders of two seasoned design and development companies about lessons learned from dozens of projects over the past several years. Dan and Scott will describe their strategy for predictably creating successful web and mobile applications, and how you can apply these lessons. This won’t just be conceptual: they will explain these concepts by showing the materials for an active project — a mobile app for a new startup. Half of the time will be reserved for a Q&A session so that you can address specific questions about your own apps and ideas.

●       how to handle graphic design
●       how to handle interface design
●       how to organize programming
●       choosing a mobile platform: native vs hybrid vs HTML5
●       where to cut corners — going fast vs good engineering
●       how to avoid blind spots in your strategy and organization
●       recruiting co-founders
●       Positioning against the competition

#apps #html5 #design #strategy #development

Speakers
avatar for Dan Rowland

Dan Rowland

Owner and Creative Director, Rowland Creative
Dan Rowland is the owner and Creative Director of Rowland Creative, an award-winning graphic design firm located in State College, PA. Their clients range from startups to nationally established companies in the business-to-business technology market. Their services cover everything from identity to print materials, with an emphasis on mobile and web application design.
avatar for Scott Woods

Scott Woods

President, West Arete
Scott Woods is president of West Arete, a custom web and mobile application development company. Located in downtown State College, Pennsylvania, with clients around the country, West Arete’s 10-person team focuses on the software development portion of web and mobile apps.


Wednesday November 19, 2014 7:30pm - 9:00pm
208 IST
  • Passport Qualified Proof of attendance will be provided.
  • Twitter tags #GEWPSU2014 #GEWUSA #apps #html5 #design #strategy #development